One of the most cost effective ways to drive sales is by using Facebook ads.
The platform continues to grow as a channel of choice for social media marketers. If you’re ready to start driving sales through Facebook ads, here’s how:
1. Showcase top selling products with Product Carousel ads
Have a set of products that tell a brand story? Or want to keep pushing your top sellers for the month?
Carousel ads are your best bet. Use these babies to display a series of products to increases chance of conversion.
Here’s a carousel ad we launched for a Scandinavian furniture and homewares brand to push their top sellers…
2. Remarket to website visitors with precision using Dynamic ads
Dynamic Ads are the product carousel’s big brother – serving the same purpose but instead of choosing the product you want to advertise, it automatically serves an ad to people who have already engaged with a product on your website. Cool, huh?
3. Talk to people that already know your brand using Custom Audiences
You know that database you’ve been hoarding the last few months? You can put that to good use using custom audiences.
The benefit of this is that you’re marketing to people who have already opted in and have engaged with your brand. This means you can focus on pushing relevant messages instead of trying to tell a brand story and start the consumer journey all over again and increases your chance of making sales through Facebook.
4. Choose placements wisely
With over half a billion people accessing Facebook solely on their mobile, why are you still serving ads on Desktop?
Sure, all brands are different and audiences should be targeted accordingly, but brands who are looking to appeal to a younger demographic are missing vital opportunities by dismissing ad campaigns optimised for mobile.
Ready to start advertising on Facebook to drive sales? Drop us a line.