Why You Should Care About Your Emoji Proficiency - FWRD Agency
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FWRD Agency Social Media Marketing Melbourne Emoji

In this day and age it’s not uncommon to be trawling through the LinkedIn profiles of fellow industry professionals only to find they are bilingual in Mandarin, French, Italian, et cetera, et cetera. Wouldn’t it be hysterical if one day a level of emoji proficiency was a valuable prerequisite for any digital profession? Apparently there’s actually some merit to this!

Earlier in the year, Popsugar uncovered a radical way to further capitalise on the Snapchat phenomena through the creation of an application designed to decode short emoji styled urls from screenshots. It’s called Emoticode and appears to be the answer to Snapchat and Instagram’s issues with hyperlinks. In three easy steps your audience can locate your promoted product by:

  1. Downloading Emoticode free from the App Store
  2. Screenshotting your Snapchat or Instagram Content
  3. Uploading the Screenshot to Emoticode

Despite requiring multiple steps that could create barriers to conversion, this app could prove to be ridiculously useful if it successfully integrates into your audiences online behaviour.

Appearing to be the love child of Bitly and QR Code, this latest innovation enables brands to redirect traffic to their e commerce sites, affording further metrics to analysis the engagement levels of any integrated digital strategy. You know we’re all about those analytics!
Is your brand not receiving the exposure it needs? Are you wanting to incorporate the latest digital trends into your tired social strategy? Lets chat. 👻🚀HnV