Facebook has announced that they are changing their newsfeed algorithms, yet again. The change sees an addition of “Newsfeed Values” that reflect stories that matter most. Facebook made a note that users newsfeeds should inform and entertain them.
IMPACT: Medium to High
What does this mean for users?
Users will benefit by seeing more posts from their family and friends thanks to Facebook’s new found newsfeed values and less from publishers.
What does this mean for brands?
The fight is on to combat the real estate that all publishers and advertisers are fighting for. Though, as always we take positives from all changes, what good can come out of this, you ask? Well, it means that the best brands will stand out and the brands that don’t offer compelling, insightful and creative content will simply be left behind.
What to do next?
It is now more than ever that brands need to assess their social media advertising spend – is it enough? Facebook’s algorithms previously reached approximately 2% of a Page’s total audience, this new algorithm will see .01-1% reach. As long as brands follow the simple rules of producing engaging, creative and authentic content accompanied by a healthy budget, brands should thrive with Facebook’s new environment.
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