If you don’t have a Facebook pixel installed on your website we’ve got one question for you – why?
Over our years in marketing, one of the number one questions clients ask is – how can we show ROI? With so many marketing options available it’s understandable that businesses want to be able to see tangible results from their advertising dollars—this is especially true for small to medium sized businesses.
One of the advantages of working with an ads platform as advanced as Facebook’s is the ability to track a user’s online experience—not just through clicks from an ad to a website, but also the rate at which those clicks are converting. To leverage the huge opportunity available for businesses on Facebook you want to work smarter, not harder and the best way to do this is through the use of a Facebook pixel.
What is this pixel we speak of, anyway?
A Facebook pixel is a little piece of code that goes into the backend of a website and acts as a sponge—absorbing the details of people that come to a website and sending it back to Facebook.
What else can you do with a pixel?
Ok, this is where the pixel becomes about 60% cooler – it allows you to create custom events to track different actions across a website such as when a user puts something in their cart or makes a purchase. Cool, eh?
They say that the best gifts come in small packages and this little piece of code is a marketer/analytics nerd/business owners best friend. The best part is it takes about 5 minutes to pop into your website.
Check out the top 4 reasons to install a Facebook pixel.