Instagram to change content algorithm - FWRD Agency
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FWRD Agency Social Media Marketing Melbourne Instagram

Instagram released a post yesterday announcing that they are adopting the same principles created on Facebook relating to how content is fed to its users.

QUICK VIEW: Instagram is going to ditch chronologically ordered posts.

IMPACT: Medium-High (highly dependent on algorithms and their accuracy)

“As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most” Instagram reported.

What does this mean for users?

It’s still early days yet, however Instagram will, in time, learn your browsing habits and feed content that they believe matters most to you. It’s understood that users expect Instagram to be different from it’s big brother Facebook. It’s unlikely the shift will be rejected, unless of course algorithms aren’t accurate. Time will tell (as with most changes!).

What does this mean for brands?

Two words – quality, content. It’s a no brainer that feeding useless information to anyone, through any channel or medium, lacks any real value, however this new shift means that brands need to become even more privy to what their consumers want. To achieve this, it’s imperative that brands pay close attention to consumer statistics and truly understand who their online audience is.


FWRD Express has been designed to give brands a quick snapshot on everything you need to know about social media updates and the impact they might have on your social media activities.