Watch this short documentary on the rise of social media and its influencers. As new-age trendsetters, social media influencers have huge pull on people’s behaviour — on their shopping and consumer habits, which have shifted focus on how brands and labels can leverage this power.
Produced by Hypebeast, Author Helena Yeung.
Social Media influencers are the new trendsetters, celebrities and inspiration sources in today’s society.
It’s no secret that the fast-paced digital world has changed the face of consumerism. With social networks quite literally at our fingertips, the way we consume a brands’ message and what it has to offer has morphed into a combination of subliminal messaging and strategic brand alignment.
FWRD works closely with a network of social influencers and bloggers to provide your brand with the opportunity to connect with strategically aligned social influencers to:
Increase brand and product awareness
Connect and foster with brand advocates
Tap into new markets (locally or globally)
Encourage User Generated Content (UGC)