QUICK VIEW: Instagram will be increasing video length from 15 seconds to 60 seconds.
What does this mean for users?
It’s all positive from here (as opposed to Instagram previous announcement about demolishing chronological feeds). Instagram have also made a decision to bring back multi-clip videos taken directly from your camera roll for iOS users. Plans for Android are yet to be released.
What does this mean for brands?
Brands need to adopt every change and welcome it with open arms. Introducing video into content strategy is ever so important now as the time people spent watching video increased by more than 40 percent, which supports our view that video is going to be a key dominator in 2016, across a variety of platforms, including Instagram.
TIP: Video doesn’t haven’t to be a fully fledged video production, don’t forget about powerful GIFs and stop motion content.
FWRD Express has been designed to give brands a quick snapshot on everything you need to know about social media updates and the impact they might have on your social media activities.