Lead Generation Advertising: Now available on Instagram - FWRD Agency
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It was only last week that I was talking to clients about how it’s only a matter of time that Instagram mimics its big brother where advertising is concerned. Lo and behold Facebook announced today that lead generation advertising campaigns are available to advertisers on Instagram, taking Instagram advertising to the next level.

How do lead generation ads on Instagram work?

Similar to Facebook’s lead generation ads, Instagram will provide an opportunity for users to engage with the advertising campaign and enter their details in a form for submission.

We’ll be using this form of lead generation advertising very soon (#earlyadopters), though, if it’s anything like Facebook’s lead generation ads, it’s highly likely that the form will be pre populated with users’ email address, which means a lower barrier to entry and a higher conversion rate.

What’s even better about lead generation ads on Instagram?

Facebook has added the ability to connect your CRM and marketing tools along the likes of MailChimp, Marketo, Salesforce Marketing Cloud, InfusionSoft (I’ve popped a link below to a comprehensive list of integrations*).

FWRD Agency Social Media Marketing Melbourne Facebook CRM

Marketers rejoice because you’ll be able to optimise your sales funnel and start talking to leads acquired almost instantly. 🙌🏽


Find out if you can connect your CRM/Marketing tools to Facebook/Instagram lead generation ads


Laura is the Managing Director and Co-Founder of FWRD Agency, a boutique social media marketing agency in South Melbourne dedicated to delivering end-to-end social media management for brands in Australia and across the ditch. Laura has an unhealthy obsession with consumer trends, taught herself to code and studied Counter Terrorism while undertaking her Business/Marketing studies. In her 10 years dedicated to marketing, she has worked with local and global brands within the tech, services, fashion, lifestyle and beauty industries. She loves to lecture on why data is so important and gets excited by start-ups and brands big and small who are equally passionate about their growth as she is. She likes to write about cold hard truths and offers candid advice on business strategy, social media, and all things marketing. She also strongly dislikes writing in the third person.