If you’re not one of the 67 million people who follow Kylie Jenner on Instagram, the second youngest of the Kardashian-Jenner clan, you’ll soon discover that she is working wonders for beauty and lifestyle brands as she constantly features them in her social media posts.
Kylie posted a highly unsuspected product on her Snapchat today and everyone (more specifically her Melbourne, Australia followers) went bonkers. What was the product, you ask? Nivea Men’s Shave Balm.
Kylie pictured holding the Nivea Men’s Shave Balm.
The result? The men’s shave balm flew off the shelves and sold out across Melbourne, leaving Priceline, Chemist Warehouse and top supermarkets victim to the wrath of Melbourne beauty lovers (well, not really, but it’s a pretty darn good result!).
It’s no surprise that this had strong impact on sales, and it further proves the power of influencers on modern consumers.
The way we consume media has drastically changed over the years and with the introduction of new social media platforms and content types it only brings us closer to individuals who were once completely out of reach.
If you’re looking to fast track your bottom line, raise brand awareness or go out with a bang, investing in a social media influencer outreach program might be what your brand needs.
Do you want to integrate a social media influencer program into your social media strategy? Drop us a line at hello[@]fwrdagency.com or check out our Influencer Outreach Program page for more info.