Social Media Statistics - December 2016 - FWRD Agency
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FWRD Agency Social Media Marketing Melbourne Social Media Statistics December 2016

According to many memes circulating and posted by users on various social media sites, 2016 was the year of a few struggles, though, the complete opposite can be said for the social media channels themselves with their ever increasing social media statistics.

Below is a wrap up of December 2016’s social media statistics:

  1. Facebook – 15,000,000 users – nothing new here! Facebook has remained steady for quite some time
  2. YouTube – 14,700,000 UAVs
  3. – 5,200,000
  4. Instagram – 5,000,000 Monthly Active Australian Users (Freaking amazing!)
  5. Snapchat – 4,000,000 DAILY Active Australian Users (Even MORE amazing for such a young platform)
  6. Tumblr – 4,000,000
  7. LinkedIn – 3,600,000
  8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015, this is a channel to watch, peeps)
  9. Twitter – 2,800,000 Monthly Active Australian Users (Approx.)

…and last but not least for our friends in hospitality…

  1. TripAdvisor – 2,700,000


As always thanks to for compiling these stats and having them at the ready.