If you’re advertising on Facebook and spending all of your marketing budget paying for Page Likes consider this your wake up call! It’s time to step out of 2008 and into the real opportunity that exists on Facebook.
In the early days of Facebook advertising Page Like ads were one of the only ad products available for marketers to choose from. But these days paying for Page Likes is a bit like owning a Ferrari and never driving it—it’s a waste of such a beautiful, sophisticated piece of engineering.
Instead what we need to be doing is thinking about getting leads for our clients through Facebook, not just likes.
Now, before we dive any deeper let’s address the elephant standing awkwardly in the room (hey, Dumbo!).
We’re not saying that Page Likes are completely redundant and you’ve been throwing your money down the drain, because let’s face it, building an engaged community starts with targeting them first, so from a brand awareness perspective Page Likes do have their merit. But…what we are saying is that Facebook is far more sophisticated and can give you truly meaningful advertising capabilities if you know what you’re doing.
The good news – we’re going to share some insider insight into a few of our favourites ad types and how they can increase your Facebook marketing results.