Facebook launched reactions today, an extension of the Like button, to give users more ways to share reactions to a post.
We think the introduction of reactions is one of Facebook’s more favourable updates, as it allows users to reflect their feelings with more accuracy.
How to use reactions
So, what does this mean for brands?
Reactions allow us to measure sentiment, something that has been difficult to measure at a glance up until now. By assessing reactions at a glance, we’ll be able to see what kinds of content pillars are more successful in terms of engagement and reach and also see how communities are reacting to different topics of discussion.
Start thinking about how you can use reactions to your advantage. Incorporate call-to-actions that provoke emotionally responses instead of a “like.”